Web design, like most digital marketing, is really more of an art than an exact science. You can look at the metrics and analyze the data, but it requires some trial and error, minor adjustments, and a few practice drafts. However, there are techniques you can utilize that have proven effective to create your website plan and outline. Here are some tried and true tips to help you begin the process.
1. Make it user-friendly – In a world that is driven by technology, it’s only natural to assume that the majority of the population is tech-savvy. This is surprisingly untrue. Some consumers are not familiar with typical website layouts (menu bar is typically in the top right corner, contact information is typically in the footer) and tend to panic when they don’t immediately find the information they need. According to the Nielsen Norman Group, consumers will leave your website within 10 to 20 seconds if they don’t find what they are looking for or if you don’t capture their attention. Create a clear and concise navigation process that leads viewers effortlessly through your site. Keep navigation buttons clearly identifiable and obvious, while using appropriate links that allow them to quickly “read more” when they find information that interests them.
2. Write with your target market in mind – When writing any type of communication, you must consider your audience. It may be tempting to showcase your knowledge by using lots of technical jargon, but unless you are targeting other industry professionals, your readers will be lost. Use language that is clear, concise, and provides your audience with pertinent information.
3. Have a clear message – What do you want viewers to remember about your business? What is your unique selling point? As I mentioned, you only have 10-20 seconds to capture them, so what will you highlight? Are you the largest, fastest, or most cost-effective in your industry? Focus on what it is that you do best and keep the message consistent.
4. Implement Calls To Action – Now that your visitors know who you are and what you offer, what is it that you want them to do? Call to action buttons will provide them with information about next steps. Some example call-to-actions are: click for more information, download our resources, sign up for our webinar, watch the video, see pricing, call us and email us.
5. Focus on Mobile Optimization – All too often I encounter websites that look amazing on my laptop, but look terrible on my phone. So many businesses forget how important mobile optimization has become. With 95% of smart phone users searching for products and services on their phones, having a site that is fully-responsive is an absolute must. The mobile experience should greatly influence your overall design.
If you need help building a website, contact me! I am happy to provide you with advice or answer any questions. If you are not the DIY-type, I would love to assist you with your site. I offer a complimentary consultation and website preview, so you can try it before you buy it!