What is your company’s unique selling proposition (USP)? What makes you different from the competition? You need to offer something to customers that no one else can. Are you the fastest? Most customization? Most cost effective?
You can’t be all things to all people, but you can be one very important thing to your customers. Chances are that when you think of your favorite brands, you can summarize them in one word. For me, it’s simple. Disney = exceptional customer service, Starbucks = custom made, Nike = cutting-edge. They’ve all effectively marketed their USP and consistently delivered.
Clever Mouse strives to provide customers with the best value; the most beautiful website at the most affordable price. We won’t be a fit for everyone. Some companies have a big budget and need something on a scale much larger than we can provide. There are plenty of web design companies that cater to those customers. We want to help the start-ups, the single person LLC’s, and the mom and pop shops that are transitioning into the age of technology. Not everyone can afford a “super fancy” site and not everyone has the knowledge, skill, or time to try and create their own. That’s where Clever Mouse steps in. If you are a small business that wants an effective, affordable website that looks good, we can help.
So again, what is your company’s unique selling proposition and is it being marketed effectively? If you need help developing a USP or marketing plan, contact me. Perhaps you already have a plan in place, but aren’t seeing the results you expected. Contact me. Maybe you just have a few basic marketing questions. Contact me. I’m happy to help.
